Insights, commentary, and musings from the team.

Why Isn’t My Website Converting?!

Make your customer your top priority. Not sure what they need? Talk to them. User research can make all the difference. Learn about their pain points, their decision making process, and what they currently think of you.

From Project Manager to UX Architect

I became a project manager at LookThink because it was a natural fit based on my degree in business, experience managing digital projects, and professional interests in communication, organization, and technology.

True Story: You Need a Better Hero

Heroes have been around for a while because they serve an important purpose. They aim to do something that seems near impossible – say “everything” about your company in a horizontal space at the top of your website often comprised of a few words and an image.

Don’t Overlook These Critical Elements of User Interface Design, Part III

Visual hierarchy provides clear visual clues to the structure of your content so that your users’ eyes travels from one piece of content to the next seamlessly.

Don’t Overlook These Critical Elements of User Interface Design, Part II

Microcopy – like it sounds – amounts to small bits of text strategically placed throughout your interface to bring clarity to the actions you want users to take.

Don’t Overlook These Critical Elements of User Interface Design, Part I

If you are interested in anticipating users needs and balancing content and design for a beautiful, functional end result – read on!